Waterloo signs new sponsor
2nd February 2010
Waterloo Football
Club is today pleased to announce a strategic partnership with JCJS Courier
Services. The sponsorship agreement sees JCJS become Waterloo's Official Club
Sponsor from now until the end of the 2011/2012 season. Waterloo will unveil their
new strip bearing JCJS's logo next Saturday 6th February when they entertain
Caldy at home. This flagship deal marks the start of a long-term process as
Waterloo work
towards refinancing the club through a number of commercial initiatives and the
club hopes to attract further sponsorship support during the course of this
year.
Waterloo director
Dave Raywood said, "This deal is
tremendously good news for Waterloo and comes at just the right time for
us. It's a long term strategic partnership which we fully expect to bring great
benefit to both parties. JCJS has made very clear its desire to support the
whole club, all the way from from U7's to the first team. This is exactly what
we need as we go through the current period of rebuilding from within. For the
first time in many years, most of the senior squad have come through the club's
own ranks, resulting in a talented but very young group of players whose full
potential will take time to mature. JCJS's support will help enormously in that
process and at the same time we will be getting our senior players much more
involved with our hundreds of ambitous youngsters so that we won't have to wait
so long for the next home-grown first team!"
John Armstrong,
general manager of JCJS said, "Sponsoring Waterloo is an important part of our
ongoing strategy to build awareness of JCJS, fuelling our ambitious growth plans
as we seek to establish our reputation for providing superior customer service
at competitive prices. Both I and our managing director have children who play
at Waterloo and
we've been actively involved with the youth section for quite a few years. JCJS
is a young business which intends to develop rapidly and I see the same passion
to succeed in so many people at Waterloo - from fans, minis, juniors and ladies
to our first team. Our business is all about delivering and we intend to
deliver support to the whole Waterloo club, both in its ambitions on the field and at the
same time in re-engaging with the local community."